E-E-A-T: What This New Google Update Means for Your Rankings
The Hoth
MARCH 7, 2023
The recent Helpful Content Update that took place in December 2022 brought many changes to Google’s Search Quality Rater Guidelines, namely by adding an extra E to the popular acronym E-A-T. It’s a potent point, as exhibiting life experience for a topic makes website content more unique, valuable, and trustworthy for readers.
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