Ads Marketing Copy Medical Search Engine Optimization 
The Hoth
MARCH 7, 2023
The recent Helpful Content Update that took place in December 2022 brought many changes to Google’s Search Quality Rater Guidelines, namely by adding an extra E to the popular acronym E-A-T. SEOs have been familiar with E-A-T for quite a while, especially when optimizing YMYL (your money or your life) websites.
Susan Greene
DECEMBER 30, 2020
Copywriters write advertising and marketing copy, such as websites, brochures, ads, blog posts and more. The words we write (our “copy”) sell products and services, convince people to take an action, or persuade them to think of a company or brand in a certain light. Susan Greene. January 1, 2021. Weird, I know.
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