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Tips for Writing, Publishing, and Promoting an E-book to Build Your Personal Brand

Credible Content

E-book writing and publishing refers to the process of creating, formatting, and distributing electronic books, also known as e-books. Formatting and Design The manuscript is converted into an appropriate file format for e-books, such as EPUB (Electronic Publication) or MOBI (Mobipocket). What Is E-Book Writing and Publishing?

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Say No to the Rise of Internal Content Agencies – and Other 2019 Trends

Content Marketing Institute

Ad Age just reported 78% of Association of National Advertisers members have developed some level of in-house agency. As reported in Fast Company (from a report in The Information), Intel Agency Inside – which was primarily a storytelling and content creation team – is being scaled back as the organization pivots to a B2B-focused strategy.

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How to Pursue a Career in Editing: Advice for College Students

Jane Friedman

There’s even a new documentary, Turn Every Page , about the 50-year collaborative relationship between author Robert Caro and editor Robert Gottlieb. I do something similar, though less highbrow, with book chapters and other forms of storytelling in my Analyze Like an Editor Story Club. How do they do that?

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

Take the example of a product advertisement. In marketing, copywriters create written content or copy for advertising purposes. These include advertisements, catalogs, websites, and electronic media. Collaborate with marketing, product, and creative departments to develop the right messaging.

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This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies?

Content Marketing Institute

00:01): An advertising blast from the past: “A show about nothing” (01:00): Robert muses on this week’s theme: Are you doing nothing? (08:31): Our rants and raves include net neutrality and audio content; then we sign off with an example of the week that takes us back to our own humble roots. Show details. (00:01):

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30 Content Marketing Tactics You Have to Try

Neil Patel

Storytelling can also help bridge that gap. Native advertising is a form of online marketing in which the “ad” content matches the platform where it’s published. Although we’re very accustomed to seeing this form of advertising, many people believe native ads are deceptive because they don’t “look like ads.”.