8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)
Content Marketing Institute
OCTOBER 26, 2017
Vishal shifted most of the advertising spending to LinkedIn, where ads cost only about $25 per conversion – without having to get anyone’s approval. Vishal said something that took me a bit of wrestling to understand: “Your content is prose, but your workflow is poetry.” I killed display ads right away,” he says.
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