8+ Proven Copywriting Formulas (& Examples) to Write Like a Pro
Smart Blogger
FEBRUARY 11, 2023
Now let’s look at how copywriters may use this formula in advertisements. FAB Example “Our noise-canceling earplugs ( FEATURE ) block out 80% of noise ( ADVANTAGE ), so you can finally get a decent night’s sleep.” ( BENEFITS ) You can use this formula to write copy of different lengths, from a single sentence to a long sales letter.
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