Call-to-Action 101: Why they’re important and how to use them
ProBlogger
OCTOBER 25, 2013
When you’re ramping up a marketing campaign through an email, landing page or any other asset, it’s easy to get lost in the offer and messaging. Example B, on the other hand, is more descriptive and increases the click-through rate (CTR) by linking the bolded call to action in addition to the advertised product.
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