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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. Although it didn’t need name recognition – the bank has that – it did want to find a way to be recognized as offering more than checking accounts.

Education 101
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23 Surprisingly High-Paying Freelance Writing Niches + Their Rates

Freelance Magic

Finance is a complex topic for the masses and sectors like banking and insurance are always looking for writers who can break down difficult concepts. Or, you can write for agencies or blogs that provide tips on marketing. Freelance medical writers make $82,000 per year on average. Cryptocurrency and Blockchain.

Freelance 162
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Unsolicited Advice: How to Avoid 4 Content Marketing Blunders

Content Marketing Institute

After founding Coffitivity, Nicholas launched Knox Payments, which lets merchants accept payments directly from customers’ bank accounts. Content Marketing Agencies Everywhere. Dear Account Managers, Watching three dozen agency pitch meetings over the last two years, I have noticed one common problem: Your pitch decks are too long.

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How I Beat Google’s Core Update by Changing the Game

Neil Patel

Or if you need extra help, check out my ad agency. The concept of not being able to pay my team on any given month is scary, especially when your business is bootstrapped. So how do you add tools without breaking the bank? On a side note, if you aren’t sure how to adapt to the latest algorithm update, read this.

SEO 111
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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Moz

A lot of businesses have a hard time getting quality links on their own, so when you have link building tactics at an agency that work, it can be a huge value add. Prior to the COVID-19 pandemic, 78% of local marketers agreed with Mike Blumenthal's popularized concept that Google is the new homepage for local businesses. Absolutely.

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Operating During COVID-19: Helpful Tips for Local Businesses

Moz

Be advised, however, that there are some instances of agencies setting special hours for clients and then clients receiving emails from Google asking if the business has closed. Given current grocery store shortages, this concept deserves local re-thinking. This can alarm those clients.

Medical 85
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Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Moz

They need every bit of help your agency can give them. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency. For your retail clients, it won’t break the bank to become more visually appealing.

Retail 48