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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency.

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People Round Up, Early March, 2024

Publishing Trends

Sally Poulson will lead both imprints, Priddy Books and Neon Squid as managing director. Joanne Clark will become creative director and Fiona Macdonald will take on the role of publishing director. Shelly Romero has joined Chooseco as senior editor, she was formerly at Scholastic and Cake Creative.

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People Round Up, Early April, 2024

Publishing Trends

In Agency News… At WME , Eve Attermann has been promoted to partner in the books department. At Storm Literary Agency , Sheila Fernley has joined as an associate agent. At Tobias Literary Agency , Danai Christopoulou has been promoted to assistant literary agent. Laura Flavin has been promoted to senior director, marketing.

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People Round-Up, Mid-December 2022

Publishing Trends

She had been serving as interim publisher for almost a year, following the departure of Andy Hunter ; prior to joining Catapult, she was VP and Executive Director of Marketing Strategy at the Hachette Book Group. At Audible , James Finn joins as Head of Global Brand and Content Marketing. Most recently he was President of StoryCrate.

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People Round Up, Mid March, 2024

Publishing Trends

In Agency News… At Laura Dail Literary Agency , Jennifer Udden has joined as literary agent. Penguin Random House promotions: Lauren Weber , has been promoted to executive director,brand development, and will report to Suzanne Herz. Eric Chinski , has been promoted to editorial director, nonfiction at FSG.

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How to Humanize PPC Ads

Neil Patel

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. Aside from those I’ve already listed, there are a few other essential reasons to humanize your PPC ads and your brand in general. Humanizing your brand can give you a competitive edge and improve customer retention.

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People Round-Up, Mid-August 2023

Publishing Trends

David Adams has been appointed reviews director. Current director for columns and special projects Rachel Deahl has been named director of branded content. Hayley Steed will move over to Janklow & Nesbit UK as a literary agent after seven years at Madeleine Milburn Literary Agency.