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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. Request a demo? Something else?

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13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

But these are the tip of the iceberg when it comes to AI’s content marketing capabilities. For example: AI can create your content. Automate content customization. Zenith Aircraft Company, which sells kit planes, wanted a way to enable prospects to take a demo flight even if they were unable to travel to its facility.

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