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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency.

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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. Handling Rejection Ted is frequently plagued — as I was — by creative work being shot down, not only by clients but by bosses within his agency.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

Are you thinking of a career in copywriting? You see, copywriters play a critical role in the marketing department. But copywriters are creatives who can manipulate language in a unique way. The history of copywriting goes way back to 1477. Over the years, copywriting has evolved into an illustrious career path.

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Full-time Freelance Writing Jobs | Men With Pens

Men With Pens

The Pros and Cons Written by Agent X - 30 Comments Here’s a great slam-dunk post for you from my respected friend and international copywriting authority, Dean Rieck of Direct Creative and Pro Copy Tips. Copywriters can advance to Creative Director positions, for example. Enjoy – it’s a good one!