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The Impact of Copywriting in Digital Marketing Agencies

Copywriter Collective

Copywriting, which is the art and science of crafting compelling written content, sits at the heart of every successful digital marketing campaign. From engaging website copy to attention-grabbing social media posts, effective copywriting can make or break a brand’s online presence.

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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. They shaped the overall creative output of the agency. Now I was the one responsible for inspiring, shaping and then reviewing the agency’s creative output.

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To prosper as a copywriter in 2024, you’ll need to know 10% more about AI than your clients and prospects.

Nick Ursborne

Copywriters who are just launching their careers often feel nervous about not knowing enough. According to a recent survey by digital agency Receptional, only 2% of the companies surveyed said they didn’t think it was important to stay updated on the latest trends in AI. I’ve been teaching this for years.

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How to Start Your Career as a Freelance Copywriter

Express Writers

If you enjoy writing of any type, a career as a freelance copywriter could be a good choice for you. When done right, a career as a copywriter can be satisfying and lucrative. If you have ever wondered how to get started as a freelance copywriter, this guide is for you. What Is a Freelance Copywriter?

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The Email Players ad agency?

Ben Settle

Although, many years ago (2017-ish) I did toy with creating my own agency. But because how fun I suspect it’d probably be to have my own agency… for about 5 minutes. I have no desire whatsoever to copy chief, babysit, or deal with other copywriters. Specifically, I was going to have it specialize in email.

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White Label Content Writing for Agencies

Verblio

If you’re a marketing agency trying to create content at scale for your clients, the question of outsourcing content to professional content writers —whether that’s individual freelancers or a white label content writing platform—has likely come up. What are the toughest questions they asked when vetting your agency?

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Ultimate Guide to Hiring a Content Writer for Your Marketing Agency

Agency Content Writer

Hiring a content writer for your marketing agency is a risky endeavor but one that can pay off for you and your clients. Each agency I’ve worked with over the years has its own way of doing business. There are times when a marketing agency considers hiring a content writer: Staff writer is at full capacity. Where do you begin?