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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. In other words, AI now plays a significant role in the creation of over 85% of all new content being written for digital media. This year, the stakes have never been higher.

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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. Handling Rejection Ted is frequently plagued — as I was — by creative work being shot down, not only by clients but by bosses within his agency.

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What Does Creativity Mean To You: The IPA Director

Caroline Gibson

Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively. There’s still a lot of excellent work by agencies, but the high volumes of work seen online detract from that. PM: We try very hard.

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What to do With an English Degree Besides Teach: 7 Unconventional Suggestions

Make a Living Writing

Traditional Jobs for English Majors (Besides Teaching) Marketing and Advertising Copywriter There are many options for high paying jobs for English majors in the marketing and advertising industry. One that you may want to consider is becoming a copywriter. Securing a job in publishing may take persistence and networking.