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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. Handling Rejection Ted is frequently plagued — as I was — by creative work being shot down, not only by clients but by bosses within his agency.

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What Does Creativity Mean To You: The IPA Director

Caroline Gibson

CG: IPA stands for Institute of Practitioners in Advertising … in other words, the creative industry. PM: Advertising has changed immeasurably in the last 13 or so years. Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively.

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What to do With an English Degree Besides Teach: 7 Unconventional Suggestions

Make a Living Writing

Traditional Jobs for English Majors (Besides Teaching) Marketing and Advertising Copywriter There are many options for high paying jobs for English majors in the marketing and advertising industry. One that you may want to consider is becoming a copywriter. Let’s go job shopping!