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White Label Content Writing for Agencies

Verblio

If you’re a marketing agency trying to create content at scale for your clients, the question of outsourcing content to professional content writers —whether that’s individual freelancers or a white label content writing platform—has likely come up. Wondering how to judge the quality of a content writing service?

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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. This means we are already way past the conversation where some writers argue with me about whether AI writing is “good enough”. The question now is how we can be part of the future of writing online.

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Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For

ContentWriters

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. Copywriting Copy is writing that persuades your audience to take action.

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11 Best Copywriting Books For Writing Copy Like A Rockstar

Make a Living Writing

If you have been on the hunt for the best copywriting books out there, we will go over the basics of why you should learn from copywriting books, what to know, and then let’s dive into some options. What Is A Copywriting Book? Not all copywriting books are the same.

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To prosper as a copywriter in 2024, you’ll need to know 10% more about AI than your clients and prospects.

Nick Ursborne

Copywriters who are just launching their careers often feel nervous about not knowing enough. According to a recent survey by digital agency Receptional, only 2% of the companies surveyed said they didn’t think it was important to stay updated on the latest trends in AI. I’ve been teaching this for years.

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How to Start Your Career as a Freelance Copywriter

Express Writers

If you enjoy writing of any type, a career as a freelance copywriter could be a good choice for you. When done right, a career as a copywriter can be satisfying and lucrative. If you have ever wondered how to get started as a freelance copywriter, this guide is for you. What Is a Freelance Copywriter?

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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. They shaped the overall creative output of the agency. Now I was the one responsible for inspiring, shaping and then reviewing the agency’s creative output.