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The Impact of Copywriting in Digital Marketing Agencies

Copywriter Collective

In digital marketing, one element remains constant: the power of persuasive communication. Copywriting, which is the art and science of crafting compelling written content, sits at the heart of every successful digital marketing campaign. Copywriting plays a pivotal role in nudging users towards these desired actions.

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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. They shaped the overall creative output of the agency. Now I was the one responsible for inspiring, shaping and then reviewing the agency’s creative output.

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Ultimate Guide to Hiring a Content Writer for Your Marketing Agency

Agency Content Writer

Hiring a content writer for your marketing agency is a risky endeavor but one that can pay off for you and your clients. Each agency I’ve worked with over the years has its own way of doing business. There are times when a marketing agency considers hiring a content writer: Staff writer is at full capacity.

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To prosper as a copywriter in 2024, you’ll need to know 10% more about AI than your clients and prospects.

Nick Ursborne

Copywriters who are just launching their careers often feel nervous about not knowing enough. Over the next 12 months, one way or another, the world of digital marketing will be transformed, and in many cases automated beyond recognition. Learn as much as you can about its application to the world of marketing.

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How to Start Your Career as a Freelance Copywriter

Express Writers

If you enjoy writing of any type, a career as a freelance copywriter could be a good choice for you. When done right, a career as a copywriter can be satisfying and lucrative. If you have ever wondered how to get started as a freelance copywriter, this guide is for you. What Is a Freelance Copywriter?

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The Email Players ad agency?

Ben Settle

Although, many years ago (2017-ish) I did toy with creating my own agency. But because how fun I suspect it’d probably be to have my own agency… for about 5 minutes. I have no desire whatsoever to copy chief, babysit, or deal with other copywriters. Specifically, I was going to have it specialize in email.

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Copywriting 101: How to Become a Copywriter [Free 2023 Guide]

Smart Blogger

Most of what you hear about copywriting is a lie. Yes, it can be a great side hustle or even a full-time career, but it’s not the fantasyland many copywriting courses portray it as. I’m friends with some of the best copywriters alive like Kevin Rogers and the late Dan Kennedy. What is a Copywriter?