Agency Creativity Script Storytelling 
Caroline Gibson
NOVEMBER 7, 2022
PM: I started as a creative secretary at Saatchi’s and saw an ad in Campaign one day for The Radio Operators, so wrote a letter in the form of a radio script to Tony Hertz there. He was looking for someone to take their showreel to agencies, so that’s what I did and then I got to sit in sessions. CG: How did your career start?
Fat Joe
JULY 28, 2023
Whether you run a traditional marketing agency, or an SEO agency looking to expand your offerings, video and design are essential components of a successful marketing strategy. Even if you put together a great small team, these creative processes often involve numerous post-production revisions.
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Content Marketing Institute
FEBRUARY 9, 2018
Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. If you read a script or even partner-created content and say to yourself, “Can I tell this story without Coca-Cola?” and the answer is yes, then it’s a not a Coca-Cola story.
Verblio
DECEMBER 16, 2022
Leading a content team at an agency definitely qualifies as a difficult job. So take a look at how these four stellar content leaders handle things at their agencies. The day to day life of an agency content leader. The life of an agency marketer is varied. What’s the goal of this content your agency is hired to build?
Buffer
JULY 31, 2023
How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams. One Generation One Generation SEO, a content agency, sets clear boundaries regarding AI use in content with a dedicated “ AI content policy ” page.
Neil Patel
MARCH 10, 2021
With this creative ad, HP saw a 26 percent increase in revenue from the previous 12-week average. Many people tend to focus on the other aspects of creating a video: script, casting, storyboarding, etc., That’s why it’s essential to be intentional with your music choices from the beginning of the creative process.
The Creative Penn
FEBRUARY 11, 2024
How can you take control of your independent career and bring your creative vision to life? Whereas I'm always most interested in who penned the script. Then from there, I just started writing more and more scripts. I mean, obviously, I wrote the script. I was a huge part of getting the movie cast.
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