Publishing Trends
AUGUST 1, 2023
At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Alexis Lassiter has joined Little Bee as sales manager.
Publishing Trends
APRIL 24, 2023
He was most recently retail sales manager/digital strategy specialist at Grove Atlantic. Sonya Harris has joined Chronicle as senior sales manager for special sales. At Baker & Taylor Publisher Services, Tim McCall has joined as trade sales director. Janel Brown to managing editor on the trade managing editorial team.
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Contently
NOVEMBER 22, 2023
The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Their insights can provide a more rounded view of what the content should achieve.
Constant Content
JULY 7, 2022
Your JSS reflects your overall contract history with your clients and is based on your (or your agency’s) relationships and feedback. Upwork has a variety of subjects for freelance writers to tackle, from sales and marketing to translation to development and IT. What You Work On. How You Earn Money.
Content Marketing Institute
MARCH 22, 2018
Once an iQ reader is in the email database and reads iQ content, the team triggers lower-funnel actions and tactics based on the signals derived from the data. Tools like Salesforce or even programmatic media buys are leveraged to micro-target iQ readers for specific calls to action more aligned to a sales goal. Primary stories.
Content Marketing Institute
DECEMBER 15, 2017
Our agency team came up with the idea of creating what we call a Goodness Circle. For example, they may be first to hear about a sale at Target or first to share articles from our blog that give tips on living a more sustainable lifestyle. Beyond that, we strive to provide the community with content that is valuable to them.
Content Marketing Institute
DECEMBER 11, 2017
The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. And content creators can use a licensing agency to monetize the content they develop.
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