What Does Creativity Mean To You: The IPA Director
Caroline Gibson
MAY 11, 2021
There’s still a lot of excellent work by agencies, but the high volumes of work seen online detract from that. The IPA Effectiveness Awards have been going for over 30 years, and is still the pinnacle award for agencies as far as clients are concerned. PM: We try very hard. CG: Define what creativity means to you.
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