Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. See key content distribution terms near end of this post.).

Editorial Team 85

Editorial Team Editorial Content Creator Content 85

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. It doesn’t give much freedom to content creators. .

Website 108

Website Editorial Team Landing Page Content Creator 108

Content Marketing Institute

MARCH 5, 2018

And, on Facebook, you have no control over advertising running next to your content. It also has limited controls for creators; for example, you can’t add pre-roll or thumbnails to your stream. Live video is a great way to grow your community and show up on a more human level. Be yourself; embrace your quirks and sense of humor.

Editorial Team 105

Editorial Team Entertainment Content Creator Editorial 105

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. He offers P.T. aselepak Click To Tweet.

Content 95

Content Editorial Team Entertainment Content Creator 95

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks.

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Writer Content Freelance Editorial Team 106

Content Marketing Institute

JANUARY 10, 2018

And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease. HANDPICKED RELATED CONTENT: Content Marketing Industry: What’s Happening in Hiring [Research].

Content Creator 98

Content Creator Script Editorial Team Portfolio 98

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 100

Content Creator Audience Script Content 100