Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. This article will walk you through the basics of an editorial style guide.

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Content Marketing Institute

DECEMBER 4, 2018

The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. What about you?

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Content Marketing Institute

SEPTEMBER 10, 2018

John Bell , vice president enterprise digital marketing, Travelers. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Bold headlines and short descriptions. Rewrite, then teach.

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Smart Blogger

NOVEMBER 15, 2022

You could ghostwrite blog posts, articles, scripts used on YouTube channels, or even books sold on Amazon. Successful digital marketing entrepreneur Dan Lok got his start in the copywriting industry this way — by apprenticing with his copywriting mentor Alan Jacques: “Why did this work out so well?

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Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We If you have a content brand, how has it helped turbocharge your marketing?

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Content Marketing Institute

JANUARY 30, 2019

Your editorial calendar should involve collaboration, analytics #tools, and more, says @seosmarty. This roundup features three innovative tools to create a new content marketing routine to better adapt to an ever-changing digital marketing world. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

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Content Marketing Institute

JUNE 6, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).

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