article thumbnail

The 12 Hottest Marketing Jobs for 2023 (& How to Land Them)

Smart Blogger

How to Become a Marketing Manager 4. Online Marketing Specialist National Salary Range: $54,702 to $67,852 Some marketing professionals use the terms “online marketing” and “ digital marketing ” interchangeably. What Does an Event Marketing Manager Do? Digital Marketing Strategist Jobs 9.

article thumbnail

How to Create an Editorial Style Guide

Neil Patel

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide.

Editorial 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shouldn’t Every Piece of Content Be Clickbait?

Content Marketing Institute

The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Want to make your content marketing more powerful?

Content 99
article thumbnail

Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

Courtney Cox Wakefield , manager, digital marketing, Children’s Health. Promote successful team members into strategic roles & pay them well, says @KarlSakas #CMWorld Click To Tweet. 1,000: Lunch with all our editorial team members – internal subject-matter experts. courtewakefield Click To Tweet.

article thumbnail

How to Turn Conference Content Overload Into an Action Plan

Content Marketing Institute

John Bell , vice president enterprise digital marketing, Travelers. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Cover image by Joseph Kalinowski/Content Marketing Institute. Bold headlines and short descriptions. Rewrite, then teach.

Content 90
article thumbnail

37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

Successful digital marketing entrepreneur Dan Lok got his start in the copywriting industry this way — by apprenticing with his copywriting mentor Alan Jacques: “Why did this work out so well? They can also help you by critiquing your work, giving you tips on how to succeed in the industry, and endorsing you to editors.

Freelance 126
article thumbnail

3 Tools to Make Your Editorial Calendar More Effective

Content Marketing Institute

Your editorial calendar should involve collaboration, analytics #tools, and more, says @seosmarty. This roundup features three innovative tools to create a new content marketing routine to better adapt to an ever-changing digital marketing world. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.