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The 9 Core Roles on an Established Content Team

Intergrowth

The content strategist often plays a key role in the SEO process, identifying opportunities to rank high on search engine results pages (SERPs). Targeting the right keywords helps the company or client to attract qualified leads and build brand awareness with the target audience.

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103 Marketing Buzzwords to Know in 2023 [+ Beyond]

Intergrowth

Or, you might keep it all online with social media and content marketing. After all, you need talent to promote your brand. So if you hire content writers to write blogs for you, or a web developer to build your website, that’s a marketing effort. You need to build awareness around your brand.