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2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

Content Marketing Institute

It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. In addition, such authors can bring prestige and credibility to the brand’s content. Recruit from conferences, networking events, and your customer base.

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Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

CMI posts included Smackdown Content Marketing Secrets From the WWE, How GE Gives Recruiting Content a Personality Lift, and How Health Catalyst Gets Results with Ungated Content. They’re literally saying, “If (brand) does it, it must be worth trying.” Million Daily Users in 9 Years. Inherent trust.