Sat.Mar 16, 2024 - Fri.Mar 22, 2024

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Content Editing: How To Handle Major Rewrites (and Prevent Them in the Future)

Content Marketing Institute

The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content.

Content 85
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Feel like you’re flying by the seat of your pants? 3 steps to get you on track.

Freelance Union

One of the things I hear most from creative freelancers and entrepreneurs is they feel like they’re winging it in their business. Can you relate? I know I can. And winging it isn’t always a bad thing. There have been plenty of times in my life when winging it looked a lot like seizing an out-of-the-blue, life-changing opportunity and figuring it out as I went.

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Google’s March 2024 Algorithm Update

ContentWriters

Google’s March 2024 core and spam updates aim to provide users with more helpful, original, and high-quality search results. How? By cracking down on low-quality content and manipulative practices. Whether you’re a business owner, content creator, or marketing specialist, here is the impact of this Google algorithm update and how to protect your site from deindexing.

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Simple Two Page Marketing Strategy Plan

David Meerman Scott

Here's a simple marketing strategy planning template to help you implement strategies and tactics for reaching buyers directly. I believe it's essential to shift out of the marketer's comfort zone of preaching about products and services and the template helps people to do just that.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How To Find and Include More Underrepresented Voices in Your Content

Content Marketing Institute

People often quote Steve Jobs and Bill Gates about leadership. Marketers often go to men in their industry for expert and customer quotes. It’s time to elevate the voices of women and other underrepresented communities in your content.

Content 86
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12 Ways to Find Freelance Work Online (No Experience Needed)

Elna Cain

How do you find freelance work online? When I started out in 2014, I just used freelance job boards, and boom! I found clients, but now? A decade later is it that easy? Yes and no. There are more opportunities to find work online as a freelance writer, which works better in some ways than others. But, what if you don’t have a portfolio filled with your online work?

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Building and Engaging with Communities – An AIIP 2024 Symposium Preview

AIIP

By Chris Cochran Our journey as infopreneurs relies on building and engaging with our communities. They are sources of information and assistance, and we need them – our trusted advisors, our family and friends, and of course our most critical community, our clients – to do business. Success depends on engaging effectively with these communities… Read More » The post Building and Engaging with Communities – An AIIP 2024 Symposium Preview appeared first on AIIP Connections Blog.

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Essential Comma Rules for Business Emails

Grammarly

Let there be no mistake— the comma wields a power far greater than its humble looks might suggest. The punctuation mark is used by many writers as a soft pause to separate words, items, or clauses and can change a sentence’s meaning or tone , depending on how it’s used. Learning the comma rules for business emails ensures you’re setting the right tone when you’re writing to your boss or an investor—or to anyone else who has an impact on your business—and can eliminate miscommunication.

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How to Create a Website and Make Money Blogging in 2024

Income Diary

Can you still make money blogging? Even in 2024? Since their inception, millions of blogs have appeared and collectively made billions of dollars. (perhaps even Trillions!) While some have enjoyed huge success, the truth is most have faded into the internet abyss! This website is a blog. And if you’re reading this, you’re probably wondering […] The post How to Create a Website and Make Money Blogging in 2024 appeared first on How To Make Money Online.

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AI Conferences 2024: In-Person Events & Free Virtual Passes

Kristi Hines

Do you want to learn more about artificial intelligence (AI) and network with people from the top companies accelerating AI development? The following are notable AI conferences and events for 2024 – 2025. Included are in-person events and events that offer free virtual passes or on-demand recorded sessions after the event.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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The Role of SEO in Mergers and Acquisitions

Ahrefs

Acquisitions can have a dramatic impact on your search visibility. Long ago, one of the main competitors of an engineering company I was working with shut down.

SEO 104
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IT Needs to Lead AI Implementation—and Adoption

Grammarly

Your IT team is the backbone of your organization. They stay busy maintaining your company’s IT infrastructure and the services required for effective day-to-day operations. They deploy new tools and services, organize hardware and software management processes, and provide end-user technical assistance. Not to mention the fact that they own the IT roadmap, all tooling and implementation, and overall IT operations for your company.

IT 89
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Ultimate Guide to Promoting Your Website for Free: 8 Proven Methods

Income Diary

Imagine the potential of reaching millions without spending a dime. In today’s digital landscape, your website’s visibility can make or break your business. The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. Tailoring your online habitat to suit the curious eyes of your desired audience sets the foundation for virtual growth.

Promotion 105
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How To Market Digital Products: 5 Strategies for 2024

BKA Content

How To Market Digital Products: 5 Strategies for 2024 In 2024, the digital product market should hit $7.63 trillion and grow 7.89% annually until 2028. Consumers spend an average of 2.9% (3.2% for those between 18 and 34) of their goods and services budgets on digital products. As one of millions of digital product creators, you may wonder how to market digital products. 5 Strategies for 2024 If you are following old online marketing strategies, you’re already falling behind the competit

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Website Traffic Down? Maybe It’s Not Your Fault

Ahrefs

Let’s be real. Most of the time, it’s likely that it is your fault in some way. You may have site or content quality issues you were unaware of or low-quality links dragging down performance.

Website 98
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Is TikTok’s Clock Ticking? 7 Answers to TikTok Ban Questions

Content Marketing Institute

Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and its impact on marketing.

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What Marketers Should Know About Google's March Core Update

Jasper

What your team should be aware of (and do) given Google's expected 40% reduction in low quality content appearing in search.

Marketing 103
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The 5 Best Dental SEO Companies: 2024 Guide

BKA Content

The 5 Best Dental SEO Companies: 2024 Guide Most businesses, including dental practices, rely on a solid digital presence to reach potential clients — even locally. According to Google, 30% of all mobile searches relate to location. Your clinic must rank high in search results for patients to find you. Fortunately, the best dental SEO practices can get you there.

SEO 83
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Steal Our SEO API Stack For Easy SEO Automation

Ahrefs

So, I asked our team for recommendations for a well-balanced SEO API stack that covers everything you’ll likely ever need. I’m excited to share this list with you, so let’s get straight to it.

SEO 94
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ChatGPT 101: What it is and how it works

Grammarly

Since its launch in late 2022, ChatGPT has become a household name. This comprehensive guide will teach you everything you need to know about ChatGPT: what it is, how it works, what you can accomplish with it, and the pitfalls to watch out for. Table of contents What is ChatGPT? How ChatGPT works Who created ChatGPT? Is ChatGPT free? How to use ChatGPT Advantages of ChatGPT Limitations of ChatGPT Conclusion What is ChatGPT?

IT 83
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9 Aging Well and Seniors Magazines and Websites that Pay Freelancers

Make a Living Writing

Seniors magazines and websites abound in the niche of aging well, although they don’t all pay writers. We found ones that both pay writers and have circulation rates in the millions. Examples: think AARP and Reader’s Digest. If you’re interested in writing for seniors and aging well publications, we’ve put together a short list of magazines and websites for you to start pitching to.

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The 7 Best Affordable Local SEO Services in 2024

BKA Content

The 7 Best Affordable Local SEO Services in 2024 Effective search engine optimization techniques can increase visibility and drive more customers to your doorstep. Studies show that 97% of people using online searches look for local businesses. This statistic emphasizes the importance of finding affordable local SEO services. Our guide can help you find a company to boost your online presence without breaking the bank.

SEO 82
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How to Avoid Ruining SEO During a Website Redesign

Ahrefs

For example, this site deleted about 15% of organic pages (yellow line) during the redesign, which resulted in an almost 50% organic traffic loss (orange line).

Website 100
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Grammarly Named One of Fast Company’s Most Innovative Companies for 2024

Grammarly

Fast Company announced today that Grammarly has been named one of the 2024 World’s Most Innovative Companies in the Artificial Intelligence sector. Grammarly also received this accolade in 2019 and 2022. This recognition comes when businesses everywhere are rushing to adopt generative AI—and discovering that not every innovation is made equal. Grammarly has always approached our customers’ evolving needs with intention, deeply understanding their challenges and purposefully applying the latest t

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Manage Your Content Budgets With ‘Bottle’ Episodes

Content Marketing Institute

The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.

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11 red flags worth questioning while working online

Freelance Union

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp:  [link] It just so happens that sometimes we get logged out of Instagram. It just so happens that we get an ad pop-up about our computer being infected.

Banking 69
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Keyword Clustering in Seconds: Save Time With Keywords Explorer Tool

Ahrefs

Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords. It took 51 minutes! That’s a long time to wait!

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What Type of Traveler Would Love Costa Rica?

Blogging From Paradise

As Kelli and I settle in to Costa Rica for 2 and a half months I remembered why I love this little country.

Post 88
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People Round Up, Mid March, 2024

Publishing Trends

PEOPLE Bertelsmann CEO Thomas Rabe will exit his role once his contract expires in 2026. At Penguin Random House , Suzanne Herz is rejoining Penguin Random House as publisher of John Grisham , on April 15th, and will report to chief revenue officer Jaci Updike. Alessandra Scarpaci has joined Random House Children’s Books as publicity assistant. At Putnam , Regina Andreoni has joined as marketing manager.

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From monster to mouse: a content strategy for inaccessible PDFs on your website

Contented

The internet is awash with billions of PDFs, and most of them are old, outdated and inaccessible to people with disabilities. PDF is a deceptively easy way to publish online. Maybe that's why, in the past, government agencies published far too many PDFs. Most of those old PDFs were badly made and are inaccessible. That's because old software could not create accessible PDFs.

Website 59
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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha