Enchanting Marketing
NOVEMBER 28, 2023
What is beauty? The Irish poet John O’Donohue said : “Beauty is that in the presence of which we feel more alive.” I like that. I can feel the presence of beauty when sun rays peek through the trees. I can hear the beauty in the raw voice of 71-year old Johnny Cash singing We’ll meet again. I can witness beauty in an unexpected gesture of kindness.
Enchanting Marketing
NOVEMBER 14, 2023
How do you make your words more powerful? How do you make your words sparkle so you ideas can burst forward? As writers, we often emulate the old masters. We study adverts by David Ogilvy and Gary Halbert. We devour the books by Hemingway and Chandler. We try to figure out why their writing is so powerful, and then apply the same techniques to our own writing.
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Blogging Wizard
NOVEMBER 8, 2023
Want to learn how to promote your blog and get more people reading your content? We’ve got you covered. In this post, you’ll learn 35 powerful promotional tactics you can.
Nick Ursborne
NOVEMBER 14, 2023
There is something flat and unsatisfying about writing in a formulaic way. Academic writing. Business writing. Marketing writing. You do the work. You put the words together. You wait for pay day. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Kayleigh Moore
NOVEMBER 13, 2023
A few weeks back, I asked a question in my newsletter. I wanted to know what people *really* needed help with writing-wise. Common themes emerged: Accountability. Encouragement. Guidance. Writing.it isn't easy for most people. Pair that with busy schedules, being our own worst critics, and not knowing what to write about, and it's easy to see why so many people opt to *NOT* write anything at all.
Caroline Gibson
NOVEMBER 22, 2023
I recently came up with a campaign concept which involved using words joined by “and” in phrases. I was after a quick resource for inspiration beyond the phrases I already knew. It was frustrating: I knew what I wanted to find, but not the correct term to search for the result. Because if you Google phrases joined by “and” (which seemed a pretty obvious place to start, frankly, a load of stuff pops up to do with conjunctions (i.e., “and”, “but”, and “or”).
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Freelance Union
NOVEMBER 30, 2023
If you own a freelancer business, you need to be aware of the new reporting requirements effective Jan. 1, 2024 under the Corporate Transparency Act (CTA). This rule applies to you if you have a corporation, S-Corp, LLC or any other entity created by paperwork filed with a Secretary of State office. This is a business filing that is not related to tax filings in any way.
Blogging Wizard
NOVEMBER 8, 2023
Are you on the lookout for examples of business blogs to inspire your next venture? You’re in luck because in this post, we’ve listed the best examples of business blogs.
Nick Ursborne
NOVEMBER 25, 2023
Back in 1995 I published my first website. Those were the early days of the web as a place for business. That year there were just 16 million people online. It wasn’t until 1998 that the number of people using the web hit 100 million. From zero to 100 million in a little over 3 years. That rapid rate of change was deeply disruptive to traditional, bricks-and-mortar businesses.
Kayleigh Moore
NOVEMBER 21, 2023
Okay. I know, at this point, you’re probably sick of hearing people talk about AI writing tools. BUT! I’m not here to tell you which AI tools to use, or how they’re coming for writers’ jobs, or to preach about how it’s the end of the world as we know it. Instead, as always, I want to break things down and be realistic with you about where they make sense, the things they suck at, and what I’ve found they help me do better and in less time.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Neal Schaffer
NOVEMBER 30, 2023
Blogging platforms are a must-have in this day and age, given that companies need to share their message online to connect with their audiences. Blogging might also provide SEO perks, allowing you to increase web exposure and boost your lead-generation efforts. In this article, I’ll mention some of the most popular solutions you can find […] 15 Best Blogging Platforms to Consider in 2024 appeared first on NealSchaffer.
Melanie Saxton
NOVEMBER 29, 2023
It was a great honor to serve as a military memoir editor for Bill Mercer. This renowned sportscaster and inductee into the Texas Radio Hall of Fame had an astounding career in broadcast media. He was also inducted into the University of North Texas Athletic Department Hall of Fame, the Texas Baseball Ex-Pro’s Baseball Hall of Fame, the Texas Intercollegiate Press Association Hall of Fame, and the University of Texas-Dallas Athletic Department Hall of Honor.
Adam Connell
NOVEMBER 6, 2023
Curious about the latest SMS marketing statistics? I’ve got you covered. In this post, we’ll be looking at some eye-opening data pulled from the latest studies, surveys, and reports on SMS marketing. These stats will shed light on the current state of SMS marketing, highlight how consumers feel about marketing text messages, and reveal useful.
Blogging Wizard
NOVEMBER 3, 2023
Looking for beginner-friendly blogging tips you can use to start or grow your own blog? We’ve got you covered! In this post, you’ll learn 33 proven blogging tips for beginners.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Nick Ursborne
NOVEMBER 30, 2023
Companies find it hard to resist the math of using AI to write at least some of their copy and content. There are huge productivity benefits and costs savings when you compare AI-generated work with the same tasks written by human writers. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”.
Buffer
NOVEMBER 28, 2023
Can you run a social media account only using AI? I recently took some time off work and thought I’d use the opportunity to answer this question. See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.
CopyBlogger
NOVEMBER 24, 2023
Most content receives little to no engagement. In fact: Yet plenty of content creators consistently receive millions of views and. Continue Reading The post How To Create Engaging Content In 2024 appeared first on Copyblogger.
Content Marketing Institute
NOVEMBER 2, 2023
With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Ahrefs
NOVEMBER 30, 2023
85.19% of all blog traffic comes from organic search. (Animalz) On average, engagement starts to drop after 7 minutes of reading. (Medium) People rarely read online — a pattern that hasn’t changed since 1997.
Quick Sprout
NOVEMBER 14, 2023
Increasing website traffic is obviously the most important factor for getting more eyes on your pages, increasing your revenue, and … The 7 Best (and Only) Ways To Increase Website Traffic Read More » The post The 7 Best (and Only) Ways To Increase Website Traffic appeared first on.
Nick Ursborne
NOVEMBER 1, 2023
Whether your community is on Facebook, LinkedIn, Slack, Telegram, Discord, or on some other platform, many of the challenges remain the same. If you have any history in community building, you know how fragile communities can be. Sometimes a community starts to lose momentum and energy. People run out of things to say. Or one or two members start arguing.
Buffer
NOVEMBER 13, 2023
BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers. Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. But capturing market attention is well worth doing over this high-spend period.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
CopyBlogger
NOVEMBER 2, 2023
Creating cornerstone content helps users and search engines understand what your area of expertise is, which can help your website. Continue Reading The post Cornerstone Content: An Overview And Step By Step Guide appeared first on Copyblogger.
Blogtrepreneur
NOVEMBER 16, 2023
In the rapidly evolving digital space of today, small and medium-sized businesses (SMBs) in India are undergoing a remarkable growth trend. However, to not just survive but flourish, they must embrace modern payment solutions. This is precisely where payment gateways come into play. In this article, we’ll take a deep dive into the realm of payment gateways, explore the diverse options customized for SMBs, provide insights on choosing the perfect one, and underscore the compelling reasons w
Ahrefs
NOVEMBER 8, 2023
In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares. But first, let’s make sure we’re on the same page… Content optimization dramatically improves your content’s performance and helps you meet your marketing goals.
Quick Sprout
NOVEMBER 14, 2023
Aspiring internet entrepreneurs often think that making money with blogs takes nothing more than slapping content onto a free WordPress … How To Make Money Blogging and Get Passive Income Read More » The post How To Make Money Blogging and Get Passive Income appeared first on.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Grammarly
NOVEMBER 6, 2023
Does a bimonthly meeting on your work schedule occur twice a month or once every two months? Usually, we tell you it’s one or the other, but it could be either in this case. That’s right, bimonthly has two meanings, and there are times you’ll have to use context clues to determine which one is being referred to. For example, a bimonthly publication with six issues per year refers to a periodical that publishes once every two months.
Jane Friedman
NOVEMBER 28, 2023
Photo by Nareeta Martin on Unsplash Today’s post is by Brevity blog editor Heidi Croot. I’ve been sleeping with Jane Eyre , lately—courtesy of The Sleepy Bookshelf, a podcast designed to help me snooze. Except it’s been keeping me awake. I’ve loved this classic since childhood, every reread captivating me as if for the first time. But it soon became clear that I was sharing my bed not so much with Jane, as with Charlotte Brontë herself.
Content Marketing Institute
NOVEMBER 8, 2023
An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.
Animalz
NOVEMBER 28, 2023
Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Your first experiences with ChatGPT are likely similar to mine: excitement, wonder, and fear, quickly followed by disappointment — and some relief — about its hallucinations.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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