Blogging From Paradise

MARCH 25, 2024

One of my blogging errors from the past surfaced a few moments ago.

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Blog Blogging 96

Content Marketing Institute

MARCH 27, 2024

Three cataclysmic forces are shaking the search landscape – Google's Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the threats and figure out what to do. Here’s some help.

SEO 109

SEO Content 109

Jane Friedman

MARCH 26, 2024

Photo by Ian Noble on Unsplash Today’s post is by author and editor Lynn Schmeidler ( @lynnschmeidler ). On New Year’s Day, during my senior year of college, a gruesome double murder took place in my hometown. The couple stabbed to death in their sleep lived across the street from my aunt and uncle, around the corner from my childhood best friend, doors down from where another old friend grew up.

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Writer Creativity Writing Post 84

Ahrefs

MARCH 27, 2024

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work?

IT 96

IT Content Content Marketing SEO 96

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Elna Cain

MARCH 27, 2024

Want to know EXACTLY what you need to gain a writing job from the people that ACTUALLY hire writers? These freelance writing tips are invaluable information for you. If you’re a new freelance writer and struggling to find clients, find writing gigs, and impress clients so that they give you glowing testimonials, then learn these tips. These are insider tips from the mouths of content marketers, directors of content, communication leaders, VPs of marketing, and more.

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Freelance Writer Communication Copywriter 246

Content Marketing Institute

MARCH 28, 2024

Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.

Content Marketing 111

Content Marketing Storytelling Marketing Content 111

Ahrefs

MARCH 25, 2024

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers.

Content Marketing 115

Content Marketing Marketing Content 115

Grammarly

MARCH 28, 2024

What can you use generative AI for? You’re likely reading this because you’ve heard the buzz and are curious about how you can use AI in your life. We hope the following use cases and applications spark ideas about how generative AI capabilities can enhance your personal life and work. You may even find that you’ve already encountered this technology more times than you realized!

Medical 108

Medical Transportation Manufacturing Banking 108

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations. Find out how many weeks for campaign ads on Meta and Google you should plan to familiarize your target audience with your brand.

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Ads Brand Awareness Search Engine Optimization Advertising 94

Content Marketing Institute

MARCH 26, 2024

This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.

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Marketing IT 93

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Ahrefs

MARCH 26, 2024

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything.

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Content Marketing Marketing Content Brand 103

Grammarly

MARCH 26, 2024

Much of our work today involves writing—whether it’s creating a strategy document, sending a project-update email, or making progress through myriad daily chat threads. But for all of this writing to be truly effective, it needs to be more than polished and mistake-free. Our writing needs to establish a clear purpose and resonate with our audience. Have you ever spent hours drafting a project proposal or presentation only to hear it didn’t hit the mark?

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Persuasion Projects Text Communication 103

Jasper

MARCH 25, 2024

Learn how AI is revolutionizing marketing strategies and productivity in our roundup of the biggest AI insights Hubspot's big report.

Marketing 110

Marketing 110

Backlinko

MARCH 29, 2024

Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. With hreflang properly implemented on your website, someone making an online search from Germany is more likely to see the German version of your site in their search results.

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IT Engineering Content Management System Management 88

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Ahrefs

MARCH 28, 2024

SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time.

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SEO IT 119

Grammarly

MARCH 29, 2024

It’s a big decision to leave your job, and even if you’re leaving for your dream role, it can be difficult to start the resignation process. Whether or not you’re able to include a face-to-face meeting as part of it, you’ll need to send something in writing. Does it have to be a full-fledged letter, or will an email do? And what does it need to say?

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Writing Proofreader Electronics Communication 86

Content Marketing Institute

MARCH 29, 2024

New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedying that now will bring long-term success.

Marketing 86

Marketing 86

Jane Friedman

MARCH 27, 2024

Today’s post is by writer and editor Lisa Cooper Ellison. Join her on Wednesday, April 3, for the online class Craft Your Memoir’s Beat Sheet. Most memoirs involve some kind of loss—a breakup, a displacement, a dismantled dream, the death of someone dearly loved. The more painful the event, the more you’ll want to write about it. But as you revise, you’ll discover that some (or many) of your scenes aren’t needed.

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Concept Writer Writing Post 87

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Ahrefs

MARCH 26, 2024

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth.

Content Marketing 96

Content Marketing Marketing Content Keywords 96

Grammarly

MARCH 28, 2024

Nowadays, people choose to leave their jobs for any number of reasons: to pursue other opportunities, to go back to school, or to try their hand at being a social media influencer, for example. Or they may be leaving simply because they’re burned out and want to focus on themselves. Whatever the reason, you may also find, at some point, that there’s a good reason to leave your job.

Writing 82

Writing Proofreader Communication Education 82

BKA Content

MARCH 28, 2024

How Good Is Squarespace for SEO? Squarespace is a popular code-free website builder that offers templates and hosting solutions to make designing and publishing a website easy. Is Squarespace good for SEO? It depends on if you know how to use SEO and your content management system. This site builder lets users customize some essential factors for on-site search engine optimization (SEO).

SEO 77

SEO Search Engine Optimization Content Management System Insurance 77

Freelance Union

MARCH 27, 2024

This month, I’m celebrating the start of my 9 th year in business as a solopreneur. And, as anniversaries tend to do, that’s caused me to look back and take a moment to reflect on all my accomplishments, missteps, and lessons learned along the way.  If I was starting out in the freelance world today, this is the advice I would give myself: 1.

Consulting 76

Consulting Freelance Contractor Medical 76

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Ahrefs

MARCH 27, 2024

In this article, I’ll share my favorite Ahrefs’ SEO experiments we’ve run over the years and what they show us about how Google really works.

SEO 93

SEO 93

Grammarly

MARCH 26, 2024

Being able to summarize reports is a valuable skill, whether you’re at work or school. Reports are filled with essential details that can help us make better decisions or understand complex topics. But let’s be honest—they can also be pretty dense and hard to get through. That’s why learning to pick out and share the main points can be a game-changer.

Government 77

Government Communication Writing Projects 77

Jasper

MARCH 26, 2024

Marketing is changing and this survey sheds light on how from professionals in the field.

Marketing 103

Marketing 103

Content Marketing Institute

MARCH 26, 2024

AI tools can handle a wide range of helpful tasks. But they won’t deliver optimal content performance unless you apply them strategically. Here are some top-recommended implementations — and their real-world implications.

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Content 69

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Ahrefs

MARCH 27, 2024

In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free.

SEO 94

SEO 94

Grammarly

MARCH 28, 2024

Sometimes, an unexpected emergency will arise in your personal life. Maybe you or a family member is confronting a sudden medical or health issue; maybe military or legal reasons require that you immediately uproot your life. In the face of such an emergency, resigning from your job might be the last thing you want to deal with. However, your resignation should still be handled professionally so that you have the highest chance of maintaining a good relationship with the company that will soon b

Writing 73

Writing Proofreader Medical Communication 73

David Meerman Scott

MARCH 26, 2024

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product.

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Storytelling Marketing Blog Blogging 62

Publishing Trends

MARCH 29, 2024

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Oxford English Dictionary Adds 23 New Words Reading Initiative Drives Children and YA Sales Vermont Set to Pass Library Bill What is the Best AI Story Generator?

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Publisher Publishing Publishing Blog Post 82

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment