Sat.Mar 23, 2024 - Fri.Mar 29, 2024

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1 Intelligent Way to Increase Your Blogging Success

Blogging From Paradise

One of my blogging errors from the past surfaced a few moments ago.

Blog 95
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How To Survive 3 New Threats to Your SEO Strategy

Content Marketing Institute

Three cataclysmic forces are shaking the search landscape – Google's Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the threats and figure out what to do. Here’s some help.

SEO 102
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Pay Attention to the Obsessive Workings of Your Mind

Jane Friedman

Photo by Ian Noble on Unsplash Today’s post is by author and editor Lynn Schmeidler ( @lynnschmeidler ). On New Year’s Day, during my senior year of college, a gruesome double murder took place in my hometown. The couple stabbed to death in their sleep lived across the street from my aunt and uncle, around the corner from my childhood best friend, doors down from where another old friend grew up.

Writer 88
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Content Pruning: Why It Works, and How to Do It

Ahrefs

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work?

IT 94
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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10 Insider Tips for Freelance Writers from Those Who Hire Them

Elna Cain

Want to know EXACTLY what you need to gain a writing job from the people that ACTUALLY hire writers? These freelance writing tips are invaluable information for you. If you’re a new freelance writer and struggling to find clients, find writing gigs, and impress clients so that they give you glowing testimonials, then learn these tips. These are insider tips from the mouths of content marketers, directors of content, communication leaders, VPs of marketing, and more.

Freelance 246
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How To Get More Email Subscribers (Fast and Easy)

CopyBlogger

If you already have a newsletter signup CTA on your website and a lead magnet, is there anything else you. Continue Reading The post How To Get More Email Subscribers (Fast and Easy) appeared first on Copyblogger.

Website 110

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Beginner’s Guide to Content Marketing Reporting

Ahrefs

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers.

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How To Combine PR and Content Marketing Superpowers To Achieve Business Goals

Content Marketing Institute

Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.

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How Many Weeks for Awareness Campaign Ads on Meta and Google

BKA Content

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations. Find out how many weeks for campaign ads on Meta and Google you should plan to familiarize your target audience with your brand.

Ads 95
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Grammarly’s Strategic Suggestions Help You Anticipate Feedback Before You Hit Send

Grammarly

Much of our work today involves writing—whether it’s creating a strategy document, sending a project-update email, or making progress through myriad daily chat threads. But for all of this writing to be truly effective, it needs to be more than polished and mistake-free. Our writing needs to establish a clear purpose and resonate with our audience. Have you ever spent hours drafting a project proposal or presentation only to hear it didn’t hit the mark?

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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What Is Enterprise Content Marketing? Strategies You Need To Be Successful

Ahrefs

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything.

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What Is Hreflang and How To Implement It the Right Way

Backlinko

Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. With hreflang properly implemented on your website, someone making an online search from Germany is more likely to see the German version of your site in their search results.

IT 95
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The Biggest AI Insights from Hubspot’s 2024 State of Marketing Report

Jasper

Learn how AI is revolutionizing marketing strategies and productivity in our roundup of the biggest AI insights Hubspot's big report.

Marketing 110
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How To Write an Email Resignation Letter

Grammarly

It’s a big decision to leave your job, and even if you’re leaving for your dream role, it can be difficult to start the resignation process. Whether or not you’re able to include a face-to-face meeting as part of it, you’ll need to send something in writing. Does it have to be a full-fledged letter, or will an email do? And what does it need to say?

Writing 91
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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7 Easy SEO Tips for Small Businesses

Ahrefs

SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time.

SEO 119
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Using Beat Sheets to Slant Your Memoir’s Scenes

Jane Friedman

Today’s post is by writer and editor Lisa Cooper Ellison. Join her on Wednesday, April 3, for the online class Craft Your Memoir’s Beat Sheet. Most memoirs involve some kind of loss—a breakup, a displacement, a dismantled dream, the death of someone dearly loved. The more painful the event, the more you’ll want to write about it. But as you revise, you’ll discover that some (or many) of your scenes aren’t needed.

Concept 92
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How To Produce a Podcast in 2024 (From Someone Who’s Done 400+ Episodes)

Content Marketing Institute

This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.

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How to Write a Resignation Letter for Personal Reasons

Grammarly

Nowadays, people choose to leave their jobs for any number of reasons: to pursue other opportunities, to go back to school, or to try their hand at being a social media influencer, for example. Or they may be leaving simply because they’re burned out and want to focus on themselves. Whatever the reason, you may also find, at some point, that there’s a good reason to leave your job.

Writing 87
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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7 Content Marketing Reporting Tools for Data That Matters

Ahrefs

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth.

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How Good Is Squarespace for SEO?

BKA Content

How Good Is Squarespace for SEO? Squarespace is a popular code-free website builder that offers templates and hosting solutions to make designing and publishing a website easy. Is Squarespace good for SEO? It depends on if you know how to use SEO and your content management system. This site builder lets users customize some essential factors for on-site search engine optimization (SEO).

SEO 79
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How To Prepare for the Data Apocalypse

Content Marketing Institute

New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedying that now will bring long-term success.

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How to Summarize a Report: Expert Techniques and Methods

Grammarly

Being able to summarize reports is a valuable skill, whether you’re at work or school. Reports are filled with essential details that can help us make better decisions or understand complex topics. But let’s be honest—they can also be pretty dense and hard to get through. That’s why learning to pick out and share the main points can be a game-changer.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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6 SEO Experiments That Help Reveal How Google Works

Ahrefs

In this article, I’ll share my favorite Ahrefs’ SEO experiments we’ve run over the years and what they show us about how Google really works.

SEO 92
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Nine Years In: Nine things I would tell myself if I was launching my freelance consultant career now

Freelance Union

This month, I’m celebrating the start of my 9 th year in business as a solopreneur. And, as anniversaries tend to do, that’s caused me to look back and take a moment to reflect on all my accomplishments, missteps, and lessons learned along the way.  If I was starting out in the freelance world today, this is the advice I would give myself: 1.

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The Most Interesting Marketing Insights from Hubspot’s 2024 State of Marketing Report

Jasper

Marketing is changing and this survey sheds light on how from professionals in the field.

Marketing 103
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How to Write a Resignation Letter for an Unexpected Emergency

Grammarly

Sometimes, an unexpected emergency will arise in your personal life. Maybe you or a family member is confronting a sudden medical or health issue; maybe military or legal reasons require that you immediately uproot your life. In the face of such an emergency, resigning from your job might be the last thing you want to deal with. However, your resignation should still be handled professionally so that you have the highest chance of maintaining a good relationship with the company that will soon b

Writing 78
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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8 Free SEO Reporting Tools

Ahrefs

In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free.

SEO 93
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Enhance Your Content’s Power With a Performance-Centric AI Plan [Sponsored]

Content Marketing Institute

AI tools can handle a wide range of helpful tasks. But they won’t deliver optimal content performance unless you apply them strategically. Here are some top-recommended implementations — and their real-world implications.

Content 66
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Customer Testimonials Are Not Effective Storytelling

David Meerman Scott

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product.

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How to Write a Resignation Letter Due to Relocation

Grammarly

Embarking on a new adventure through relocation requires not just excitement and planning, but also the important step of crafting a resignation letter. This essential document is your opportunity to professionally communicate your departure due to relocation while expressing gratitude to your current employer. In this post, we’ll distill the key elements of writing a succinct and respectful resignation letter.

Writing 76
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.