Contently

DECEMBER 13, 2022

But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. Ready to take your content to the next level? Be consistent with content publication.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. Paid search ads are a really effective way to build brand awareness and drive sales for e-commerce businesses. Content Marketing in E-commerce Marketing Strategies.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Smart Blogger

MAY 25, 2023

It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. Content writing is typically more informational and educational, creating long-form content like blog posts or articles designed to inform or entertain the reader.

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Intergrowth

NOVEMBER 6, 2022

Content marketing comes in all sorts of formats. Gated content (eBooks, whitepapers, email courses, and webinars). It’s any type of content created specifically to provide value to your audience. And while it isn’t about trying to sell your products or services, it is a way to build your brand and drive sales.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Contently

DECEMBER 29, 2022

Build a Strong Content Distribution Strategy. If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Directing readers to the new content asset in a regular email newsletter. Optimizing content that performs well.

Publisher 145

Publisher Publishing Publishing Landing Page 145

The Hoth

FEBRUARY 20, 2024

Yet, if you’re a domain with strong topical authority, you’re far more likely to appear in featured snippets and SGE’s AI Snapshot – which will boost your brand awareness and generate lots of traffic. Unfortunately, zero-click searches are becoming increasingly common due to SERP features (knowledge bars, calculators, snippets, etc.),

SEO 59

SEO Medical Digital Marketing Keywords 59