article thumbnail

How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. Ready to take your content to the next level? Be consistent with content publication.

article thumbnail

How to Establish a B2B Content Marketing Strategy

ContentWriters

Boosting brand awareness : Letting people know about your brand is important for establishing familiarity. The more people get to know who you are and what you do, the more likely they are to think of your brand when they encounter a problem to which you have the solution. Experimentation is a great idea here.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Inbound Content Marketing Magic to Boost Your Biz

Content Hacker

It is an effective way for businesses to build relationships with their target audience by providing valuable information in the form of blog posts, videos, podcasts, ebooks, webinars, infographics, and more. Webinars/live streams (hosting events). Are you trying to increase brand awareness or generate more leads?

article thumbnail

Build Trust and Authority Through Thought Leadership Marketing

Content Hacker

Table Of Contents: What is Thought Leadership Marketing? When Should You Use Thought Leadership Content? Crafting Brand Awareness and Credibility The journey towards becoming an industry leader begins with brand awareness, and what better way to achieve this than through sharing insightful, expert-level content?

article thumbnail

The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Neil Patel

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. Paid search ads are a really effective way to build brand awareness and drive sales for e-commerce businesses. Content Marketing in E-commerce Marketing Strategies.

article thumbnail

100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

The stats: 91% of B2B marketers use content marketing. 86% of B2B marketers have used content marketing to successfully create brand awareness. B2B brands publishing 11+ blog posts per month receive 1.75x more leads than those publishing 6-10 blog posts. Key Takeaways from Email Content Marketing Statistics.

article thumbnail

Can Content Marketing Help Increase Sales? Find Out How

Content Hacker

Your goal is to position your brand as an authority in solving these issues by providing valuable insights that help them make informed decisions. Consider creating more in-depth content like: Case studies. Bottom-of-Funnel (BoFu) Content for Driving Conversions The BoFu stage is where prospects are ready to make a purchase decision.

Sales 98