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How To Create More Engaging Content For Socials: Insights from VistaCreate

Neil Patel

That includes resizing or grayscaling your logo, reducing your brand color palette, or choosing only one font combination. Doing so consistently will train your followers to identify your publications from a mile away, raising brand awareness. They make your social media publications more saveable and shareable.

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Top 10 Types of Copywriting to Make Money in 2023 (& Beyond)

Smart Blogger

Brand Copywriting Brand copywriting is unlike any other form of copywriting. Brand copywriting focuses on raising brand awareness, not immediate, measurable returns. The goal is to get people to think of the company first when they want a soft drink, motorcycle, handbag, or brand of toilet paper.