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Is SEO Worth It for Your Business?

BKA Content

That’s not to discount optimization — it’s incredibly useful for the following: Boosting website traffic Increasing brand awareness Improving user experience First and foremost, SEO makes your website easier for internet users to find. Can you tackle SEO yourself? So, are SEO services worth it? The answer is: It depends.

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20+ Social Proof Examples of (Real) Conversion Boosting Tactics

Smart Blogger

Celebrity social proof, both organic and paid endorsement, drastically increases brand awareness because they have millions of followers. UGC is honest, organic content that increases brand awareness via @mentions or hashtags. Ask your social media followers for permission to use this content in your marketing.

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What’s Social Bookmarking? 10 Top Tips to Boost Traffic in 2023

Smart Blogger

That means businesses can use social bookmarking for market research , brand visibility , and even customer engagement. A local bakery, for instance, could use Pinterest to share recipes (driving brand awareness), see what’s popular (market research), and engage with their followers (customer engagement).

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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

The goal of this stage is to raise brand awareness, not to make a sale. Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). Content marketing — utilizing emails, blog content, case studies, etc. — It’s an exploratory stage.

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B2B Marketing: A Basic Guide (& Strategies) for Small Businesses

Smart Blogger

Refine and Position Your Brand Once you have a good sense of your competition, it’s time to fine-tune your own B2B brand by creating a brand book (aka brand guide). Your brand book sets the parameters for your brand awareness and marketing efforts, so spend some quality time on it.

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18 Ways to Improve Your Organic Click-Through Rate (CTR)

Neil Patel

You can then revisit old pages and web content to optimize them for more organic click-throughs. With Google prioritizing Page Experience and Web Core Vitals as ranking factors, site speed has never been more important. It also means better brand awareness as your rankings will improve. Optimize Site Speed.

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5 Steps to Optimize Web Content Like an SEO Expert

The Hoth

If you don’t routinely optimize web content, holding onto top SERP rankings will be next to impossible. There’s a lot to know about optimizing web content, which is why we put together this comprehensive guide containing 5 steps to optimize any piece of content to perfection.