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Guidelines for Responsible Content Creation with Generative AI

Contently

This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? How will we judge human creation vs. machine creation? What ethical standards should be present to ensure responsible content creation? Sometimes an editorial process won’t be enough.

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation?

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5 Steps to Find Your Brand Voice

Content Marketing Institute

Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

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30 Content Marketing Tactics You Have to Try

Neil Patel

If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

It is because of them that brands can put words into their communication. If the brand uses complex sell language, it can turn off customers. These include advertisements, catalogs, websites, and electronic media. Researching and crafting content that audiences resonate with. But not just any words.

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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

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Establishing Topical Authority is Your Secret to SEO Success

The Hoth

Topical authority refers to the credibility of a particular website with search engines (and users) regarding a specific topic (like SEO, gardening, or electronics). Here’s a look at all the ways becoming an authority on a topic will benefit your brand. Some sort of topical cream that makes your website rank higher? (if

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