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How 3 Serious Brands Engage Humanly on Social Media

Content Marketing Institute

What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. Celebrity Shares How Brands Can Benefit in the Snapchat Scene. HANDPICKED RELATED CONTENT: Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar.

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People Round Up, Mid January, 2024

Publishing Trends

Alyssa Prado has been promoted to associate brand manager. At Hachette Book Group , Suet Chong has been promoted to creative director of Artisan and Workman. At HarperCollins Publishers , Andrew DiCecco has been promoted to director or production. Trish McGinley has been promoted to director of children’s production.

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People Round-Up, Mid-December 2022

Publishing Trends

She had been serving as interim publisher for almost a year, following the departure of Andy Hunter ; prior to joining Catapult, she was VP and Executive Director of Marketing Strategy at the Hachette Book Group. At Audible , James Finn joins as Head of Global Brand and Content Marketing. Most recently he was President of StoryCrate.

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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

In many ways, an editorial calendar is a lifesaver for creatives and business owners. Whether you’re a blogger, freelance writer, business owner, or creative director at a marketing firm, an editorial content calendar can help you stay on track and keep you sane—while ensuring a consistent flow of content.

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People Round-Up, Early April 2023

Publishing Trends

Writer Becca Rothfield joins the Washington Post as Book Critic on April 10. Sophia Nguyen joins the paper’s Book World vertical as News and Features Writer, moving over from the national politics desk, where she was Features Editor. At Granta , writer and editor Thomas Meaney will start as Editor in mid-April.

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People Round-Up, Early March 2023

Publishing Trends

PEOPLE Nina von Moltke , President and Director of Strategic Development at Penguin Random House , is leaving the company in May. At Random House Children’s , Isabelle Snyder joins as Junior Designer, Brand and Licensed. Associate Art Director Matt Roeser has left Candlewick Press and can be contacted at roeser.matt@gmail.com.

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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy. content team’s work is viewed as a strategic player in the whole brand.