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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently

Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. Incorporate graphs and charts to help data stand out.

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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. But what are the differences and benefits of each, and how do you know which one is right for your brand?

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How to Establish a B2B Content Marketing Strategy

ContentWriters

It builds trust, which supports lead generation and client retention. Boosting brand awareness : Letting people know about your brand is important for establishing familiarity. Moreover, depending on your goals and the type of content you’re producing, your KPIs may vary. Experimentation is a great idea here.

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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

But the content marketing ROI statistics prove that this industry’s growth is NOT slowing down any time soon. In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). more leads and 3.5x more traffic.

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How to Use Inbound Content Marketing Magic to Boost Your Biz

Content Hacker

Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. With that in mind, this blog will show you how inbound content marketing works. More effective lead generation opportunities. Heightened customer loyalty.

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Why a Powerful Brand Image Is Crucial for Successful Blogging (And 6 Ways You Can Build One)

ProBlogger

In other words a successful mentor needs to have a brand image that epitomizes trust, expertise and consistency. A Powerful Brand Image Is Crucial for Successful Blogging. But that will only happen when you intentionally work on building your brand image. Branding is also important from an SEO perspective.

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