Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

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Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. Training is a critical part of having a well-performing content marketing team. Click To Tweet.

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Content Marketing Institute

JANUARY 2, 2019

Each of those quotes continues to inspire me and impact the way I think about content marketing. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. HANDPICKED RELATED CONTENT: The 3 Behaviors Driving the Most Creative Content Marketers. Shane Snow, Smartcuts.

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Buffer

OCTOBER 11, 2023

This level is reserved for “senior-level experts and leaders” They're handpicked by the LinkedIn Editorial team, who vet new creators regularly, the platform says. LinkedIn Community Top Voice badge In 2023, LinkedIn introduced its collaborative articles and, with them, the gold Community Top Voice badge. 

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Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. HANDPICKED RELATED CONTENT: 16 Apps and Tools to Keep You Productive and Sane.

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Contently

FEBRUARY 1, 2023

Some larger organizations will have a content resource embedded in non-marketing functions that use content. However, not all will (nor are embedded content experts common in smaller organizations or those with limited or immature marketing capabilities). Take product launches as an example.

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Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Collaborate to find the best stories.

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BKA Content

OCTOBER 23, 2023

You can also attract backlinks if you include original statistics in your content. Three types of backlinks stand out: editorial, guest blog and business listing backlinks. Editorial Backlinks An editorial backlink is the same as our example with Forbes.com. What Are the Three Types of Backlink Management?

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Freelance Union

OCTOBER 25, 2024

It can also help to implement other content marketing strategies, such as maintaining a blog or creating tutorials, to establish yourself as an expert in your field. Consistent and authentic self-promotion is key to getting your work noticed in a crowded market.

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ContentWriters

SEPTEMBER 25, 2024

As the corporate world becomes increasingly content-driven, the use of ghostwriters has become more common. This is especially true among decision-makers in SEO, marketing, editorial, publishing, and eCommerce roles. The rise of mass media and content marketing has amplified the demand for expertly crafted content.

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Contently

MAY 11, 2024

Such collaborations not only boost your visibility and credibility online, but they can also help you build genuine relationships with local movers and shakers. Don’t forget to amplify their content on your own website, blog, and social accounts. Effective local SEO content strategy is about more than just ticking boxes.

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Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

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Smart Blogger

FEBRUARY 20, 2023

Also, marketing jobs may involve direct work in or collaboration with different company departments. The Top 12 Marketing Jobs for 2023 The following list provides an overview of 12 high-demand marketing jobs, their qualifications, and links to more information. And How to Become One What is a Social Media Manager?

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Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. Tie your metrics to your adjusted content framework.

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BKA Content

APRIL 24, 2024

Put simply, your content needs the correct: Objectives Audience Topic Timing Platform When you put the who, what, why, where and how together, you have the recipe for content marketing success. Filling in the blanks for your business is what making a content map is all about.

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Contently

OCTOBER 23, 2024

While it’s not perfect, it remains a framework to help inform our editorial decisions. The middle portion of the funnel is equally as important as its outer compadres in defining a brand’s longevity and the success of a content marketing strategy. How do content marketers organize and monetize this specificity?

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Contently

JULY 24, 2024

They also need to be professional, reliable, attentive, and collaborative. If you’re assigning through the Contently platform, you can skip this step since the terms are already outlined in the contributor agreement. Contently’s guide to creating a brief for a photo shoot spells out what you should include.

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ProBlogger

AUGUST 11, 2014

This will help a business to know if its marketing efforts are succeeding as intended or do they need to be improved. Thus it can better plan for its future content marketing projects.. Executing the content management plan. Creating an editorial plan. This will get mapped to its global editorial calendar.

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Content Marketing Institute

JANUARY 3, 2018

Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media.

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Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. It imitates the informal collaboration in a physical office to a virtual office through a browser-based tool. Be fearless.

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Content Marketing Institute

JANUARY 24, 2019

Great for: Customer care, community-building, team collaboration, social engagement, analytics , reporting. HANDPICKED RELATED CONTENT: How to Use Social Media Monitoring as More Than a Listening Tool. Great for: Content and trend discovery, team collaboration, tracking competing brands in real time, market research, social listening.

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Smart Blogger

NOVEMBER 15, 2022

Launched in late 2022, the Smart Blogger Jobs Board is a 100% free-to-use job board for freelance writers, bloggers, content marketers, SEO and social media specialists, and more. Each jobs posting is manually vetted and reviewed by a member of Smart Blogger’s editorial department. Stand-Out Features. Stand-Out Features.

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Content Hacker

FEBRUARY 20, 2024

At Content Hacker, we believe in empowering you to share that narrative with the world through effective long-form content marketing. Then, plan out your content ahead of time, using tools like editorial calendars or simple spreadsheets to keep track of topics, deadlines, and publishing dates.

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Content Hacker

JANUARY 25, 2024

But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.

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Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team?

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BKA Content

NOVEMBER 14, 2022

However, that does not mean you should forego content marketing in favor of traditional marketing. The Reality of Legal Content Marketing. If you need more incentive to hire a legal content writer, consider these top three benefits of content marketing: Content helps users find you.

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Bramework

OCTOBER 9, 2023

Applying SEO best practices also teaches precision in using keywords while maintaining readability – a balance crucial for successful content marketing. By consistently creating valuable content in your chosen niche, you establish yourself as an authority and gain recognition from your audience.

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Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement.

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Moz

FEBRUARY 9, 2021

While this can work well with freelance writers, I’ve found some writers (particularly in-house content marketers) feel this is too prescriptive. Every writer and content team is different, so all I can say is just use your best judgment. Make it clear that not all content has to be search content. Funnel stage.

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Contently

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

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Content Marketing Finance Marketing Editorial 52

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Your editorial calendar should involve collaboration, analytics #tools, and more, says @seosmarty. Click To Tweet.

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Backlinko

APRIL 17, 2024

Instead, they have a diverse team that keeps an eye on the latest trends and collaborates with industry experts to help their clients achieve their desired results. The results of iPullRank’s collaboration with an anonymous enterprise client in the music service industry are something to aspire to. The Law Offices of Scott J.

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Kristi Hines

JUNE 20, 2021

Are you searching for new tools to improve your content marketing? The right apps and software can help you research, create, edit, and promote your content. In this post, you’ll find over 75 of the best content marketing tools for each stage of the content marketing process. Editorial Calendars.

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Neil Patel

OCTOBER 13, 2020

Perhaps the biggest opportunity for outsourcing is through content generation. The most common outsourced content marketing activity is writing, with 44% of marketers using it. As I’ve mentioned before, it takes tons of work to write and promote content that goes viral. can all review.

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Neil Patel

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Why Does Content Marketing Change so Frequently?

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Content Marketing Institute

FEBRUARY 6, 2019

And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal. Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams.

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Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. That means, the editorial process is intense and laborious.

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