article thumbnail

The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

It is because of them that brands can put words into their communication. They must also have a creative streak to churn out a good copy. They must, for instance, know how best to communicate with their target audiences. That includes using the right tone and language to communicate with specific demographics.

article thumbnail

People Round-Up, Mid-April 2023

Publishing Trends

At Macmillan, Kelly Collins has joined as VP, communications and community. She was previously global head of internal communications at cybersecurity firm Synk. Ritsuko Okumura has been promoted to senior director and will sell foreign rights for Putnam, Avery, and Portfolio, reporting to Khan.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

People Round-Up, Early March 2023

Publishing Trends

Meg Reid will become Executive Director and Publisher at Hub City Writers Project on April 1. She was previously Director of Hub City Press. At the Strand Book Store , Paul Colarusso , lately Communications Director at Aperture Foundation , joins as Communications Director.

article thumbnail

Using AI For Art, Images, And Book Covers With Derek Murphy

The Creative Penn

And it won't look very emotional, the best you can hope for is that it communicates the genre really well, which is what you want. And they're looking at a bunch of artists portfolios. Good designers will know which fonts to use to make sure you're communicating the right genre for your book cover.

Concept 98