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How to Write a Reference Letter

Grammarly

The purpose of a reference letter is to provide a prospective employer or program director with an authentic look at the applicant’s past performance. The goal isn’t to “sell” the applicant, but to communicate how their experiences and skills make them a fit for the position for which they are applying.

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How to Humanize PPC Ads

Neil Patel

Communications company Edelman says , “Trust has never been more important for companies to develop and maintain.”. He was a job hunter who hit upon the idea of bidding on the names of five creative directors. As a result, Brownstein was offered the dream job by one of the creative directors he’d targeted.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

It is because of them that brands can put words into their communication. They must also have a creative streak to churn out a good copy. They must, for instance, know how best to communicate with their target audiences. That includes using the right tone and language to communicate with specific demographics.

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People Round-Up, Mid-August 2023

Publishing Trends

At Doubleday , Director of interior design Maria Carella will retire. SVP and creative director John Fontana will retire after 23 years as part of the company’s VSO offer. Bill Smith now has an expanded role as director of marketing and sales. Jessica Pellien takes on the newly created role of head of communications.

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People Round-Up, Mid-April 2023

Publishing Trends

At Macmillan, Kelly Collins has joined as VP, communications and community. She was previously global head of internal communications at cybersecurity firm Synk. Brittany Vibbert has been promoted to associate creative director, calendars & gift. John Aardema has been promoted to senior art director.

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People Round Up, Early March, 2024

Publishing Trends

And Felicia Quon , previously VP of marketing and communications at Simon & Schuster Canada , has joined Page Two as sales director. Sally Poulson will lead both imprints, Priddy Books and Neon Squid as managing director. Sam Priddy will serve as publisher.

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People Round-Up, Mid-November 2022

Publishing Trends

At Macmillan , SVP, Communications and Events Erin Coffey is leaving the company on December 1. Francesca Oddo-Budinoff joins as Director, Marketing Strategy she was previously Senior Global Marketing Manager at Edelman. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction.