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Who Needs a Marketplace Copywriter?

Melanie Saxton

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. That’s part of the reason I’ve pursued a much later-in-life master’s degree in digital media.

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Why Your Business Should Invest in Digital Marketing

Blogtrepreneur

While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. Digital marketing campaigns that aim to promote engagement are an excellent way to keep your customers interested.

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Business Trade Books of All Kinds — Why Not Write Yours?

Melanie Saxton

I’m among the few writing professionals with graduate-level coursework in digital media, advertising, marketing, communications, social media, and more. Learn more at floorsforliving.com/location/conroe/. ### Let’s Talk About Business Trade Books and How They Can Help Promote Your Business.

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People Round-Up, Mid October 2023

Publishing Trends

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. PROMOTIONS At Macmillan, Tor Publishing Group , Jess Kiley has been promoted to associate designer and Angie Rao has been promoted to ad/promo designer. Rebecca Naimon has been promoted to associate manager of publishing operations.

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What Does Creativity Mean To You: The IPA Director

Caroline Gibson

Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively. CG: How easy is it to define, promote, maintain and measure best practice standards for such a fast-changing industry?

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People Round-Up, Early April 2023

Publishing Trends

Most recently she was Division Director of Curriculum, Digital Media, and Communications at the Smithsonian Science Education Center. PROMOTIONS Anne Marie Tallberg has been promoted to SVP, Publishing Director at St. Laurie Rosatone joins Guilford Press as Editor-in-Chief, succeeding co-founder Seymour Weingarten.

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How To Prepare for a Recession: Securing Longevity Through Proactive Decision-Making

BKA Content

Marketing is communication. Marketing efforts in the new age combine traditional and digital media. Digital marketing presents several advantages for a business trying to understand how to prepare for a recession. Resiliency in a recession is about promoting authority and authenticity regardless of the economic climate.