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How to Find Marketing Talent for Your Small Business or Agency

The Hoth

When you break down a company’s digital marketing needs, you wind up with three core concepts: Content creation Lead generation Revenue maximization As such, if you’re going to form a bare-bones marketing team for your small business, you should hire at least one marketer for each one of these concepts (if you have the budget, you can hire more).

Agency 96
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A Guide to Website Copywriting Services

BKA Content

This type of copywriting creates a measurable response to your CTA, which in turn helps you calculate the return on your content investment. Sales emails, ads, landing pages, fundraising letters and sales scripts all fall into the direct-response category. Avoid agencies that ignore key concepts like SEO and user experience.