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How to Find a Writer Who Won’t Kill Your Content

Content Marketing Institute

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Much of it is poorly written.

Writer 106
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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. The Arrow marketing team created a wheel model and mapped each audience segment to part of the cycle of electronics design and manufacturing. The next creates detailed designs. Register today.

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3 Helpful SEO Moves to Get on Topic

Content Marketing Institute

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Is humor appropriate?).

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Are You Making These Mistakes With Your Guest Posts?

ProBlogger

I believed, that the more articles of mine were published – the better results they would bring to my websites. Moreover, the majority of these blogs were full of ads, they had a bad content, awful (let’s be honest) design, and no social presence at all. I am here to share my biggest mistakes and help you avoid the same traps.

Post 47
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2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

Content Marketing Institute

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

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How 3 Content Brands Tackle Their Toughest Internal Challenges

Content Marketing Institute

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. What to try: Invest in other teams’ success.

Brand 97
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4 Steps to Speed Up Your Website and Look Better to Google

Content Marketing Institute

Google takes page speed and user experience seriously and so should content marketers. Google takes web page speed seriously and so should #content marketers, says @ab80. Even if you can boast of impeccable content marketing skills and strategy , a slow-loading blog with poor user experience can cost you a fortune.

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