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A Novel Approach to the Challenges of Our Profession

Copywriter Collective

The story involves two advertising copywriters — Black millennial female, and White boomer male — whose paths eventually converge as teacher and student. Assessment of a creative concept is subjective and often depends on the performance of the person presenting the concept. Ted languishes as a perpetual senior copywriter.

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B2B Marketing with Print Materials

Susan Greene

A B2B copywriter can help you create print marketing tools (or digital versions of them) that introduce your products or services to new customers and will ensure your company remains prominent in the minds of your existing customers. Most B2B copywriters organize sales letters in the following manner: Describe a problem.

Marketing 130
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40 Bloggers to Watch in 2011

ProBlogger

He has converted his blog into a community complete with forums and profiles for members, and introduced interesting concepts such as the Library of Random Man Knowledge and the Art of Manliness Trunk. Chris is a freelance music photographer based in New York City. Brett has shown how you can take your business beyond a blog.

Blogger 55