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How to use the concept of slippery slide in copywriting to increase your sales

Credible Content

The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Then I came across the reference in Joseph Sugarman’s book, The Adweek Copywriting Handbook. How exactly does the slippery slide work in copywriting?

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Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For

ContentWriters

Who do you turn to when you need a writer? Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. Copywriter Skills Copywriters are salespeople at heart.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. This was my first and only niche as a writer, and I must love it since I’ve stuck with it for all these years. It wasn’t until recently I noticed the rise of the B2B SaaS writer.

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12 Crucial Copywriting Skills Every Writer Needs to Succeed: Beyond the Basics

Express Writers

Being a successful copywriter requires a specific set of skills. Understanding those copywriting skills is important when you’re a business trying to hire a writer. Your goal should be finding a copywriter that can go beyond the basics of strong writing, creativity, and excellent English language skills.

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15 writing skills that every professional content writer must have

Credible Content

The set of writing skills a content writer must have. Strong command of language: A professional content writer should have a solid grasp of grammar, vocabulary, and syntax. Mastering the Essential Writing Skills for Professional Content Writers Why are writing skills crucial for content writers ?

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What if a copywriting client asks for multiple revisions?

Credible Content

Responding to multiple copywriting revision requests. Most of the copywriting clients respect my time and are even ready to pay more if I need to spend extra time researching and reading their material. How do I handle multiple copywriting revision requests. Handling multiple copywriting revision requeststhe.

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11 Best Copywriting Books For Writing Copy Like A Rockstar

Make a Living Writing

If you have been on the hunt for the best copywriting books out there, we will go over the basics of why you should learn from copywriting books, what to know, and then let’s dive into some options. What Is A Copywriting Book? Not all copywriting books are the same.