article thumbnail

How to Use Google Scholar to Find Content Ideas and Research

Neil Patel

No matter if you’re looking for news articles on digital marketing trends in healthcare, Google Scholar can help you get high-quality search results. This is a great way to find related concepts to improve the quality of your article. You can use these keywords as inspiration for content ideas.

article thumbnail

10 SaaS Marketing Examples That Are Actually FunĀ 

The Hoth

In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. You canā€™t expect to mimic the marketing tactics used for eCommerce, real estate, healthcare, or any other type of marketing and find success in the SaaS space.

Marketing 102
article thumbnail

103 Marketing Buzzwords to Know in 2023 [+ Beyond]

Intergrowth

Almost every industry uses machine learning, from science and engineering to healthcare, retail, and finance. Some companies have embraced this concept wholeheartedly. All of your lead generation data, communication history, email marketing campaigns, and customer success information is organized in this system.