BKA Content

MARCH 10, 2023

While business websites once functioned more like an online Yellow Pages listing, today you need to grab the reader’s attention to get noticed. The secret is creating quality content that is persuasive and succinct. Sales emails, ads, landing pages, fundraising letters and sales scripts all fall into the direct-response category.

Copywriter 52

Copywriter Copywriting Website Persuasion 52

Susan Greene

SEPTEMBER 16, 2016

Use your About Us page to forge a connection. Add landing pages to target specific niches. Medical Device and Pharmaceutical Manufacturers. Consider Adding Landing Pages. Not every visitor has to enter your medical website through the home page/front door. Dentists & Orthodontists.

Healthcare 130

Healthcare Medical Copywriter Copywriting 130

Moz

DECEMBER 9, 2020

It’s up to you whether you link from your SAB GMB listings to your website homepage or to local landing pages on your website. The former may provide a rankings boost due to homepages typically having the highest Page Authority. Should location landing pages be created for the locales an SAB serves?

SEO 71

SEO Landing Page Insurance Brand 71