BKA Content

MARCH 10, 2023

Sales emails, ads, landing pages, fundraising letters and sales scripts all fall into the direct-response category. Landing pages, product descriptions and catalogs give customers information they need, and good copywriting in these areas can make the difference in a sale. What draws customers in?

Copywriter 52

Copywriter Copywriting Website Persuasion 52

Susan Greene

SEPTEMBER 16, 2016

Use your About Us page to forge a connection. Add landing pages to target specific niches. Medical Device and Pharmaceutical Manufacturers. Consider Adding Landing Pages. Not every visitor has to enter your medical website through the home page/front door. Dentists & Orthodontists.

Healthcare 130

Healthcare Medical Copywriter Copywriting 130

Intergrowth

MARCH 5, 2023

Canonical tags allow you to tell search engines which version is the primary source of that content so that the authority of all versions of the page is consolidated into that singular page. Here, you could add a canonical tag to the three pages that tell search engines that Page A is the primary version of the page.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

OCTOBER 24, 2017

While Lexus had no intention of manufacturing levitation devices as part of its vehicle lineup, the content effort paid off in terms of generating extra brand enthusiasm, along with plenty of kudos for its commitment to tackling motion-related challenges through design and engineering innovation. The video landscape is noisy and competitive.

Script 105

Script Content Storytelling Social Media 105