Content Marketing Institute

OCTOBER 10, 2017

She explains, “Identity is constructed from core values. Tim Washer, an SNL writer and creative director at Cisco, has great tips about how to exercise your funny bone. Develop a clear plan. Earlier this year, Melissa Eggleston wrote a great article about finding your brand’s identity – and why that matters.

Social Media 109

Social Media Engagement Media Brand 109

The Creative Penn

JUNE 29, 2023

You're creating the structure, bringing the elements together, and then directing its construction. As the creative director, you are driving. So we found that as you get better working with it, it can write more and more of the prose for you, in your voice and style. I like to think of it like architecting a story.

Writing 98

Writing Prose Creativity Engineering 98

The Creative Penn

DECEMBER 9, 2022

But to me, the writer, the artist, is the creative director. It knows where the words go, it knows how a sentence is constructed, it knows what the shape of the sentence or a phrase should be. It's this iterative process. Let's get into how writers make a living right now. So there are two things to address here.

Writing 98

Writing Creativity Writer Publisher 98