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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

Extracting and managing knowledge. Committing to a process of content creation. The remaining chapters address ways to multiply the effectiveness of your content by adapting your messages to various contexts, i.e., market segments and the different stages of the buying cycle. Publishing and distributing.

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How to Be a Henry Ford in Content Marketing

Content Marketing Institute

On the more sophisticated end of this model, content marketing is developed by highly refined content creation and production teams that feed demand generation, brand awareness, or even native advertising campaigns. It may, for example, manage only content management and SEO aspects of all content for the business.

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4 Business Models for Content Marketing

Content Marketing Institute

On the more sophisticated end of this model, content marketing is developed by highly refined content creation and production teams that feed demand generation, brand awareness, or even native advertising campaigns. It may, for example, manage only content management and SEO aspects of all content for the business.