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5 Brands Share Their Content Marketing Process

Content Marketing Institute

Each month we try to have a good editorial balance and have new content published for each buyer persona. Each month @AdEspresso publishes new content for each buyer persona, says @MassimoCw. Use @moz & @semrush to analyze search volumes of keywords targeted in new #content, says @MassimoCw.

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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

Even if we wanted to use in-your-face dropdowns begging for an address, we had no special content to offer. Resolved to do better, in 2016 we began creating premium content monthly. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets.

Brand 94
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How to Find a Writer Who Won’t Kill Your Content

Content Marketing Institute

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. They’re often bloggers. It is work.

Writer 108
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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Support external content creation. I would create a few campaigns focused on creating user-generated content that we could repurpose. Jason Schemmel , social media manager, Harper Collins Christian Publishing .

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

HANDPICKED RELATED CONTENT: Why Automation Is the Future of Content Creation. Paul’s advice: Pick one use case, a task that eats up a lot of time, some administrative or tactical thing your team hates to do. HANDPICKED RELATED CONTENT: Content Creation Robots Are Here [Examples]. How to get started.

Marketing 107
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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. also publish a great deal of content.

Freelance 126
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5 Advanced Methods to Promote Your Content in 2018

Content Marketing Institute

Here are five advanced methods that belong in every marketer’s content promotion strategy. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early.

Promotion 108