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The Zen of Content Marketing: Higher Consciousness, Better Performance

Content Marketing Institute

We need to … express the creativity and wisdom that content creators, editors, and producers bring to our business. We create ads, we run A/B tests, we optimize keyword strategies, and we implement content management technology. Big means that you use words like ‘process,’ ‘ownership,’ ‘governance,’ and ‘standards.’

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3 Ways You Sabotage Your Content Tech Search

Content Marketing Institute

Content technology. Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. They need to be able to clone a site, then add some new and some existing content.

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