Shouldn’t Every Piece of Content Be Clickbait?
Content Marketing Institute
DECEMBER 4, 2018
Marketers and content creators seeking to avoid clickbait-type content should try to provide all essential information in the headline or summary, says John Sammon, CEO of Sixth City Marketing. The ability to use it creatively and effectively is the key to success,” he says with a cautionary note. Are clicks the goal?
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