Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Using stories, interviews, galleries, and guides, Fold explores the process of creativity and showcases work from across the world. According to the company, the podcast is a way to acknowledge and apologize for the mistake in a transparent and creative way.

Content Marketing 85

Content Marketing Government Marketing Food 85

Content Marketing Institute

JANUARY 24, 2019

HANDPICKED RELATED CONTENT: Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach.

Social Media 97

Social Media Media Editorial Team Collaboration 97

Content Marketing Institute

DECEMBER 7, 2018

Knowing that a lot of your content marketing is ticking on by itself will give you the breathing space to think about new and creative directions in which to take your content marketing. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. What tasks do you automate?

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

JUNE 25, 2018

Are you utilizing your reputation monitoring in any creative way? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The key is to include monitoring-related content in your content planning. Share in the comments. No one post can provide all relevant tools in the space.

Brand 99

Brand Content Editorial Team Social Media 99

Content Marketing Institute

OCTOBER 16, 2018

Create utterly original, standout, creative content. To rise above it, you can’t stop short at original – your content needs to be standout and creative to boot. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Original content is a must.

Content 100

Content Editorial Team Keywords Construction 100

Content Marketing Institute

AUGUST 23, 2018

Your team members are your greatest asset. You hired them because they are bright, bold, and creative. Ask your team to come forward with their ideas. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Ask for ideas. Have occasional meetings for brainstorming.

Content Marketing 89

Content Marketing Marketing Editorial Team Search Engine Optimization 89

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. With this type of content creation, marketers can spend more time being creative than digging through rows and columns of figures to get an income report done. JuliaEMcCoy Click To Tweet.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

MAY 21, 2018

It’s one thing to be creative and ideate, it’s another to call the shots. HANDPICKED RELATED CONTENT: 5 Steps to Prime Your Creatives to Produce Outstanding, Clutter-Busting Content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. @cgillespie31 Click To Tweet.

Writer 106

Writer Content Freelance Editorial Team 106

Content Marketing Institute

NOVEMBER 20, 2017

For instance, according to one report Paul points to, Coca-Cola is “ditching flesh and blood creatives in favor of software algorithms in an experiment to see whether AI bots have what it takes to beat their human masters.”. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Marketing 104

Marketing Content Agency Content Marketing 104

Smart Blogger

NOVEMBER 15, 2022

writing (freelance copywriter, staff writer, short stories, article writer, non-fiction writer, creative writer, grant writer, medical writer, healthcare report writer, real estate writer, personal finance writer, creative content writer, script writer for podcasts, etc.), Behance Creative Jobs. Smart Blogger Jobs Board.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Click To Tweet.

Content Marketing 89

Content Marketing Marketing Content Editorial Team 89

Content Marketing Institute

OCTOBER 25, 2017

To catch more target audience members, you need to create different ad creatives. To combat that, here’s what to do: Change at least some of your ad creatives every two weeks. Set up a Facebook ad rotation schedule by creating two to three ad sets, each with different creatives. Expand your ad images to create more diversity.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

APRIL 12, 2018

Will, a senior creative manager at American Funds, part of Capital Group, knew in their business, “thought leadership is not just kind of nice, something extra. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. It’s critical.”.

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

JANUARY 16, 2018

Despite consumers’ rapidly growing enthusiasm for voice-enabled devices, most brand marketers are still searching for the magic formula for adding voice recognition capabilities to their creative content efforts. Give reality a little creative license. SarahMidMO Click To Tweet. Image source. Conclusion.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

JUNE 27, 2018

Another great feature of Pinterest is that it can boost creativity when it comes to your content ideas. And — since the half-life of Pinterest content is three and a half months — your team won’t be finding stale material. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Collaboration 109

Collaboration Content Editorial Editorial Team 109

Content Marketing Institute

SEPTEMBER 21, 2018

Once your content is published, reach out to the influencers you partnered with in the creative process. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. I use Mailshake for my email campaigns and Voila Norbert for finding influencers’ emails.

Promotion 105

Promotion Brand Awareness Editorial Team Content Creation 105

Content Marketing Institute

NOVEMBER 1, 2018

When invited to share thoughts on what makes a technology a favorite, one respondent wrote: “The best kind of tool takes away the pain of day-to-day tasks, freeing up time for creative thought.”. Only you and your team know the day-to-day tasks that require pain relief at your organization.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

OCTOBER 26, 2017

In that situation, you’ve got to be creative,” he says. As you can see, most respondents value creativity and craft. In Vishal’s case, passion might mean finding creative ways to do his own market research. Please share an example of a time when your own creativity, openness, or gumption made a difference.

Pharmaceutical 95

Pharmaceutical Landing Page Marketing Editorial Team 95

Content Marketing Institute

JUNE 6, 2018

Google’s new landing page report , found in context in AdWords with your familiar targeting and creative reports, can help you answer that. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Landing page performance report. Most importantly, see what can be improved.

Landing Page 96

Landing Page Editorial Team Recruitment Editorial 96

Content Marketing Institute

MAY 28, 2018

HANDPICKED RELATED CONTENT: Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Use @followerwonk to understand the optimal time to tweet and interact with your customers, says @iammeekrish. Click To Tweet.

Social Media 101

Social Media Media Editorial Team Editorial 101

Content Marketing Institute

OCTOBER 8, 2018

I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. If you can’t measure accurately, you won’t know if the #video was a success, says @apricot_amir.

Marketing 108

Marketing Editorial Team Promotion Social Media 108

Content Marketing Institute

DECEMBER 19, 2017

Here are two ways you can easily work repackaging into your curator’s arsenal: Extract the best insights, explanations, and advice from multiple posts that cover different facets of the same topic, and combine them to form a more comprehensive discussion on the subject – like the CMI team did for our influencer marketing e-book.

Long Form Content 88

Long Form Content Editorial Team Editorial Content Marketing 88

Content Marketing Institute

JANUARY 29, 2018

With a small editorial team also responsible for marketing materials, Contently uses content curation to maximize productivity, according to Editor-in-Chief Jordan Teicher. They ask employees to share their predictions and tips that the editorial team gathers and synthesizes into a listicle or infographic.

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

MARCH 6, 2018

Editorial quality and value: No matter what tone, voice, and style you use, editorial teams must maintain standards of content quality – i.e., the characteristics that make your content worthy of your audience. HANDPICKED RELATED CONTENT: 5 Steps to Prime Your Creatives to Produce Outstanding, Clutter-Busting Content.

Editorial 98

Editorial Government Collaboration Content 98

Content Marketing Institute

AUGUST 6, 2018

HANDPICKED RELATED CONTENT: Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing. It’s super quick and easy to edit creative video in various size formats.”. The one measurable metric is views, so in order to keep them climbing, you need to be creative. Jeff Bullas, CEO, JeffBullas.com .

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

NOVEMBER 6, 2017

However, that’s not to say you can’t use webinars to build links, you just need to get creative. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. What marketers usually are not doing with webinars is actively building their link profile.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

NOVEMBER 27, 2017

Enter the hub-and-spoke method, a creative marketing strategy to make the most of your efforts. Here is how I documented the hub-and-spoke method around our recently created hub content, The Creative Marketing Guide, in a simple spreadsheet. But the disadvantage is the time it consumes to create that refreshingly unique content.

Editorial Team 93

Editorial Team Post Content Creation Long Form Content 93

Content Marketing Institute

JULY 13, 2018

To help you with this component, I’d like to present a fresh take on a handy infographic that my team created in 2012, The Future-Proof Checklist for Promoting Your Blog Post, which you can find below in infographic and text form. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Promotion 96

Promotion Editorial Team Blog Blogging 96

Content Marketing Institute

OCTOBER 20, 2017

You just have to be creative about the type of content your community loves to consume. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. For example, Dental Marketing Guy created this blog post featuring both video- and text-based content from a webinar he conducted.

Blog Post 110

Blog Post Post Content Blog 110